![]() AETHER became the connective tissue - in our minds - between the aesthetically appealing and highly technical.” “When weather finds its way into the city, we felt like there was a big gap between REI outdoor styles and ‘fashion’ pieces, and no one was trying to connect those two. That planted a seed for Jonah and I that you should be able to graduate out of these more use-oriented, mountain-specific garments, ” West added. ![]() One of the things that resonated with us after living in New York City was when weather hit Manhattan, you got to see who the skiers and snowboarders were because everybody would reach for their ski shells to be protected from the weather. “We realized we really enjoyed working together and had mutual aspirations as entrepreneurs, so we began looking for other things to dive into. “Back then, with independent movies, a lot of your revenue came from DVD sales, but we saw the death of the DVD coming when the industry was veering toward downloading and the now-popular streaming services. “Jonah and I worked together for 12 years financing and producing independent films and had quite a bit of success,” West said from the AETHER headquarters in Los Angeles. The same Mojave jacket was my go-to through the Sturgis Rally and Bonneville Speed Week, where temperatures soared to 108 degrees.Īs a curious observer and storyteller with a need-to-know, I spoke with AETHER Apparel founders Jonah Smith and Palmer West, both 49, at length about the Mojave and the origins of their now 13-year-old company. My son Henri and I enjoyed a cross-country trip in early August of that year, starting in Wisconsin with bikes pointed for home in California. So when the costume decision had to be made for this grand Sierra Nevada adventure, I chose my AETHER Mojave Jacket, the same one I’ve racked up nearly 40,000 miles with since 2018. ![]() My wife - also a rider - lovingly calls these items my ‘costume’ choices, which I humbly accept as truth. I commute 60 miles round-trip to work, rain or shine, hot or cold. I’m a gear junkie to the core my workshop walls are lined with several helmets, gloves, shoes, boots, and jackets for different bikes and adventures. Outside, a canopy composed entirely out of solar panels provides shade from the southern sun and powers the entire office with solar energy, while putting an extra 30% back into the grid.The question? What jacket to wear, while packing smart to make the spirited asphalt sections up and over Sonora Pass (elevation 9,624 feet) more enjoyable and preparing for several long stretches in the dirt around Alabama Hills and the ghost town of Bodie, California (elevation 8,379 feet) after slabbing it on the highway from my house in Mountain View (elevation 105 feet). A cooled roof made of foam was utilized to allow for all the wood structure and decking to be exposed while reflecting 80% of the sun’s rays. In the spirit of their extreme passion for the environment, the client requested the space to be as eco-conscious as possible and utilize solar energy for all the electrical requirements. ![]() The project’s clean lines, predominately white interiors with wooden details and exposed warehouse space create an airy, open office conducive to communication with a clean and modern aesthetic. Large window openings along the southern concrete façade fill the space with natural light and contribute to the sense of openness. The solution endeavoured to celebrate the original building by opening up the original structure and creating a communal and flexible workspace, partitioned into workstation areas, a design studio, communal areas and a conference room adjacent to a showroom. Aether Apparel engaged Assembledge+ to renovate an existing 1953 bow truss building and design a new, dynamic headquarters to echo the brand’s value and provide for a transparent and creative workspace. “Born out of the desire for men’s and women’s collections to look at home in the city but withstand the outdoors, Aether’s products reflect a pure expression of form and function.
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